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Blockchain for creative businesses

Jan 30, 2020

An Australia Council for Arts event presented in partnership with Screen Australia and AFTRS.

This event took place on Thursday 27 February 2020 at AFTRS.

How is blockchain being used in the creative industries, and can it change your life?

Tech companies have become powerful players in the creative economy, with technology increasingly being used to receive and pay for content, to follow a creative practitioner’s work and to express preferences. Blockchain technology is predicted to shake up how we all do business, and there have already been experiments with royalty payments for music and screen works, proving the authenticity of visual art works and fashion, avoiding ticket scalping and more.

This session was a valuable opportunity for creative practitioners at all career stages to learn about blockchain, observe how it is currently being used across art forms, and to hear a range of views on how it might fit into the future of the creative industries.

  • Ellie Rennie and Jason Potts from RMIT discussed their provocation paper Blockchain and the Creative Industries with Peter Herbert.
  • Irina Albite talked about FilmChain, a blockchain platform that collects and analyses film, TV and digital revenues.
  • Mo Jalloh discussed Zimrii, a Blockchain start-up which is developing an ecosystem of solutions looking to disrupt the music and film industries.
  • Nathan Graves discussed Soundvault, a music licensing platform helping rights holders receive a greater share from the billions of dollars generated online across IPTV.
  • Judy Grady talked about the Copyright Agency’s pilot project assessing the potential of blockchain technology to track an art work’s journey from a remote community to the store shelf.

Sandy George moderated a discussion about where the technology may go in Australia with a panel of industry stakeholders including Emma Madison from Screenrights, Ben Au from IGEA, musician and researcher Tracy Redhead, and Sean Gardner, co-founder of blockchain music platform Emanate.