The study published by the Council in 2010, More than Bums on Seats: Australian’s Engagement with the Arts contained the finding that there are a significant number of Australians with positive attitudes towards the arts, but who were not attending as often as their attitude suggested. It also pointed to the growing number of Australians who are using online media to engage with the arts and facilitate their attendance.
This study consists of two parts; an online survey of 2,500 people who attended an art event in the previous year and a review of the online presence of all the regularly funded organisations supported by the Council.
Outcome: Information about how audiences currently engage with arts organisations online, and how they would like to engage in future. Practical tips and tricks to assist arts organisations to apply the research findings.
The audience journey
The opportunities for arts organisations