About the COVID-19 Audience Outlook Monitor
In 2020, the Australia Council partnered with Patternmakers and WolfBrown to understand changes in behaviours and sentiments of arts-goers in the wake of the COVID-19 pandemic, to support decision-making and forward planning across the sector.
Restrictions on public gatherings and travel forced many in the arts community to shut their doors and cancel programs and activities. This tracking study was designed to support important decision-making about when to open again and resume programming in spaces where people physically gather.
The Audience Outlook Monitor provided artists, cultural organisations and the broader arts sector with valuable information as changes occurred.
The study involved three phases of data collection throughout 2020 in May, July and September. Results from all three phases are available with the key findings outlined in snapshot reports and separate fact sheets exploring topics of interest in more detail.
All data is also available in the Audience Outlook Monitor dashboard, with results from over 23,000 respondents in Phase 1, over 15,000 respondents in Phase 2 and over 12,000 respondents in Phase 3.
