Please note: Some of the content on this page was published prior to the launch of Creative Australia and references the Australia Council. Read more.

CREATIVE FUTURES FUND

Development Investment

About the program

The Creative Futures Fund is an initiative of the National Cultural Policy, referenced in the policy as “Works of Scale”.

The Fund will support the creation and sharing of Australian stories and new ways for people to engage with them.

Creative Futures Fund: Development Investment can support the creation and testing of new ideas and works, the establishment of new partnerships, collaborations and skills to lay the foundations for future delivery. This stream is also suitable for applicants who are testing their work in the market.

If your idea is ready for presentation, Delivery Investment may be more suitable.

We are seeking great ideas that are ambitious, unexpected and innovative. This includes new works and projects that may leverage existing intellectual property. The innovation could be in the story, the artforms or mediums used, the partners and artists you work with, or the way you will present or share the work.

The investment available is significant. We want to know what that investment may help you do that wouldn’t otherwise be possible. Funding ‘business as usual’ activity is not a priority.

The fund will only support Australian stories. The intellectual property must be majority owned by Australian creatives, be an Australian concept, and have subject matter that is relevant to contemporary Australia.

Investment of between $50,000 and $250,000 will be negotiated with successful recipients.

Applications will be accepted and assessed in two stages:

  • Stage 1: an initial Expression of Interest (EOI) where you propose the story or work you want to develop or adapt, and the level of investment you are seeking
  • Stage 2: a small number of organisations will be invited to develop their EOI into a full application, which will detail the development process, partners, budget, milestones and risk management. Organisations invited to Stage 2 will be advised what level of investment to pitch for.

The final amount of investment and any deliverables will be negotiated directly with successful applicants. The investment may vary (higher or lower) from the amount requested at Stage 2.

Supported activity can commence from March 2025 onwards and must be completed within two years.

Further background on this fund can be found here.

Applications will open soon.

The closing date for EOIs is Tuesday 6 August 2024, 3pm AEST.

Who can apply

  • Australian organisations working in the arts and culture sector who are carrying on business in Australia and have their central management and control in Australia.
  • Organisations in receipt of Multi-Year Investment from Creative Australia can apply, however they must demonstrate the development activity is not already supported by their existing funding.
  • Organisations can only submit one application to the Development Investment stream to this closing date.

Who can’t apply

You can’t apply to this fund if:

  • you are an individual or group
  • your organisation is based outside of Australia
  • your organisation does not work in the arts and culture sector
  • you have already applied to this closing date of Development Investment
  • you have an overdue report for another Creative Australia grant
  • you owe money to Creative Australia.

What can be applied for

We will support the creation or leveraging of intellectual property that is owned by Australian citizens/permanent residents and/or an Australian company. This includes a wide range of development activities such as:

  • research and development
  • creative development and experimentation
  • adapting existing Australian work and intellectual property into new formats and mediums
  • work in progress showings, prototypes, pilots and other forms of market testing and evaluation
  • professional skills development and capacity building
  • establishing new partnerships, collaborations, investors, or income streams
  • community engagement and consultation
  • market and audience development
  • a reasonable contribution to staffing or operational costs in support of this activity.

Activities can take place nationally, internationally, online, or a combination of in-person and online (hybrid activities).

Access costs are legitimate expenses and may be included in your application. We encourage applicants to ensure that their work is accessible to everyone. Budgets may include costs associated with making activities accessible to a wide range of people (e.g. development activities using Auslan, translation to other languages, captioning, audio description, temporary building adjustments, and materials in other formats).

If you are working with d/Deaf people or people with disability in your application, you may apply for access costs associated with the use of an interpreter, translation services, specific technical equipment, carer or support worker assistance. Please contact Artist Services to discuss your specific needs.

What can’t be applied for

You can’t apply for:

  • activities that create or leverage intellectual property that is majority owned by international individuals or entities
  • activities that do not have a clearly defined artistic, creative or cultural component
  • activities that do not involve or benefit Australian practicing artists, arts professionals or audiences
  • activities that could be considered a part of ‘business as usual’ for your organisation, and do not demonstrate innovation
  • activities that have already taken place
  • the same activities that have already been funded by Creative Australia (for example, through your multi-year investment)
  • activities that develop, produce, promote and distribute Australian narrative (drama) and documentary screen content
  • activities that could be supported by Screen Australia and its allied state and territory equivalents
  • activities that could be supported by Games Investment steams in the same jurisdictions
  • activities engaging with First Nations content, artists and communities that do not adhere to our First Nations Cultural & Intellectual Property Protocols.

Your application must comply with the following protocols. We may contact you to request further information during the assessment process, or if successful, as a condition of your funding.

Protocols for using First Nations Cultural and Intellectual Property in the Arts

All applications involving First Nations artists, communities or subject matter must adhere to these Protocols, provide evidence of this in their application and support material. More information on the First Nations Protocols is available here.

Commonwealth Child Safe Framework

All successful applicants are required to comply with all Australian law relating to employing or engaging people who work or volunteer with children, including working with children checks and mandatory reporting. Successful organisations who provide services directly to children, or whose funded activities involve contact with children, will additionally be required to implement the National Principles for Child Safe Organisations.

Industry advisors with diverse and relevant experience will assess the EOIs against the assessment criteria listed below and advise Creative Australia on which applicants to prioritise.

Assessment Criteria

Your EOI will be assessed against two assessment criteria. The bullet points underneath each criterion indicate what industry advisors may consider if relevant. You do not need to respond to every bullet point listed.

  1. Quality

Industry advisors will assess the quality of the artistic and/or cultural development proposed in your EOI.

Advisors may consider:

  • the quality and vision of the concept, story or work
  • the calibre and track record of your organisation, partners, and collaborators
  • who the proposed work will be made for, and how they may engage with it
  • the impact the development activity may have for your organisation
  • where relevant, evidence that the Protocols for First Nations Cultural and Intellectual Property in the Arts have been adhered to.
  1. Alignment

Industry advisors will assess the extent to which your EOI aligns with the priorities of the fund – the telling of Australian stories, and innovation.

Advisors may consider:

  • who holds or will hold the intellectual property and rights to your story
  • the relevance of your story to contemporary Australia
  • the innovation demonstrated through your partners, the mediums or art forms you will work with, who will engage with the work and the experience they may have
  • how this development extends the usual practice of your organisation and collaborators
  • whether this development represents innovation for the Australian creative and cultural sector.

Moderation

Final decisions on which applicants will be invited to to submit a full application in Stage 2 will be moderated and approved by Creative Australia staff to ensure a diverse investment portfolio across both investment streams, activities, art forms, geography, representation, audiences and risk.

Creative Australia will also determine the investment level that organisations can apply for in Stage 2, along with any specific feedback on issues to address or specific support material to provide.

Applications will open soon.

EOIs must be submitted via Creative Australia’s Application Management System.

If you are registering to use the System for the first time, make sure you register well before the closing date. It can take up to two business days to process your registration.

The application form includes the following questions:
 
Tell us about your organisation and your key partners:

  • describe your organisation and key partners for the development
  • describe your track record of developing other artistic and creative works

 

Tell us about the Australian idea you want to develop and who you aim to share it with:

  • describe your concept and vision
  • describe who you are developing it for – your likely audience, market, communities, participants etc
  • describe the main activities you will undertake to develop the idea.

 

Tell us how your development aligns with the purpose of the Fund – innovation and the telling of Australian stories:

  • describe the innovation in your development, for example the concept, your partners, the mediums or artforms you will work with, who will engage with the work and how
  • explain what makes your idea an Australian story, for example who holds or will hold the intellectual property and rights.

 

  • Amount requested ($50,000 to $250,000), likely expenditure and other sources of income.
    • Financial information from your recent audited accounts or equivalent.

You should submit support material with your EOI. The industry advisors may review this material to help them assess your proposed activity.

We strongly recommend you curate the support material you provide to be relevant, targeted and easily accessible.

We do not accept support material submitted via post. Support material received by post will not be assessed and will be returned to the sender. If you think you will have difficulty submitting your support material online or need advice on what type of material to submit, please contact Artist Services.

There are three types of support material you may submit.

  1. Information about your organisation and collaborators

This could include background information on your organisation or collaborators on a website, your most recent annual report, an interview, or article.

Our preferred method of receiving support material is via URLs (weblinks).

Our industry advisors will not view any URLs that require them to log in or sign up to a platform. Please do not provide links to applications or documents that require users to log in or pay for access.

If you are linking to sites or files that are private or password protected, please provide the password in the password field on the application form.

If you cannot supply support material via URLs, you may upload support material to your application in the following formats:

  • video (MP4, Windows Media)
  • audio (MP3, Windows Media)
  • images (JPEG, PowerPoint)
  • written material (Word, PDF).
  1. Creative and cultural support material

This should include relevant, recent examples of your creative or cultural work. If you are seeking investment to adapt an existing work, please include examples of this work.

Our preferred method of receiving support material is via URLs (weblinks) that link to content that is targeted and relevant to your EOI.

If you cannot supply support material via URLs, you may upload support material to your application as above.

You can include a maximum of:

  • 10 minutes of video and/or audio recording, or
  • 10 images, or
  • 10 pages of written material (for example, excerpts of writing or scripts).

If you provide material that exceeds these limits it may not be reviewed by the industry advisors.

  1. Letters of permission or confirmation

If relevant to your application, evidence of appropriate permissions and support from First Nations organisations, communities and Elders must be provided. Please refer to the First Nations Protocols for more information.

You can include three letters, with each letter not exceeding one A4 page. These should be combined into one document or PDF.

  1. Your audited accounts

Please upload your most recent audited accounts or equivalent.

If you cannot supply these documents via URLs, you may upload to your application as a Word or PDF.

The closing date for full applications is Tuesday 3 December 2024, 3pm AEDT. An initial overview of the guidelines is provided below; more detail will follow in the coming months.

Who can apply

Only organisations with a successful EOI at Stage 1 will be invited to submit a full application.

Who can’t apply

You can’t apply to Stage 2 if:

  • your EOI was unsuccessful in Stage 1
  • you have an overdue report for another Creative Australia grant
  • You owe money to Creative Australia.

What can be applied for

We will support the creation or leveraging of intellectual property that is owned by Australian citizens/permanent residents and/or an Australian company. This includes a wide range of development activities such as:

  • research and development
  • creative development and experimentation
  • adapting existing Australian work and intellectual property into new formats and mediums
  • work in progress showings, prototypes, pilots and other forms of market testing and evaluation
  • professional skills development and capacity building
  • establishing new partnerships, collaborations, investors, or income streams
  • community engagement and consultation
  • market and audience development
  • a reasonable contribution to staffing or operational costs in support of this activity (for organisations not receiving multi-year investment from Creative Australia).

What can’t be applied for

You can’t apply for:

  • activities where all the costs are funded through this investment; you must demonstrate other sources of income will be leveraged or contributed
  • activities that create or leverage intellectual property that is majority owned by international individuals or entities
  • activities that do not have a clearly defined artistic, creative or cultural component
  • activities that do not involve or benefit Australian practicing artists, creative workers or audiences
  • activities that could be considered a part of ‘business as usual’ for your organisation, and do not demonstrate innovation
  • activities that develop, produce, promote and distribute Australian narrative (drama) and documentary screen content
  • activities that could be supported by Screen Australia and its allied state and territory equivalents
  • activities that could be supported by Games Investment steams in the same jurisdictions
  • activities engaging with First Nations content, artists and communities that do not adhere to our First Nations Cultural & Intellectual Property Protocols.

Your application must comply with the following protocols. We may contact you to request further information during the assessment process, or if successful, as a condition of your funding.

Protocols for using First Nations Cultural and Intellectual Property in the Arts

All applications involving First Nations artists, communities or subject matter must adhere to these Protocols, provide evidence of this in their application and support material. More information on the First Nations Protocols is available here.

Commonwealth Child Safe Framework

All successful applicants are required to comply with all Australian law relating to employing or engaging people who work or volunteer with children, including working with children checks and mandatory reporting. Successful organisations who provide services directly to children, or whose funded activities involve contact with children, will additionally be required to implement the National Principles for Child Safe Organisations.

Industry advisors with diverse and relevant experience will assess your application against the assessment criteria listed below and advise Creative Australia on which applicants to prioritise.

Assessment Criteria

Your application will be assessed against three assessment criteria. The bullet points underneath each criterion indicate what industry advisors may consider if relevant. You do not need to respond to every bullet point listed.

  1. Quality

Industry advisors will assess the quality of the artistic and/or cultural development proposed in your EOI.

Advisors may consider:

  • the quality and vision of the concept, story or work
  • the calibre and track record of your organisation, partners, and collaborators
  • who the proposed work will be made for, and how they may engage with it
  • contribution to a diverse cultural expression in the context of the wider Australian arts sector.
  1. Viability

Industry advisors will assess the viability of your application, including your capacity to successfully complete the activities proposed.

Advisors may consider:

  • your capacity to undertake this development, including your organisational stability
  • the role of partners or collaborators
  • whether your plan and use of resources is realistic and achievable, including contingencies and risk management
  • the timeliness and relevance of this development for your organisation and collaborators
  • the diversity and scale of income and co-funding, including earned income, grants, sponsorship, philanthropy, in-kind contributions
  • how you aim to reflect on, respond to and potentially evaluate this work.
  1. Impact

Industry advisors will assess the expected impact this development will have on your organisation, your collaborators and those engaging with the proposed work.

Advisors may consider:

  • new partnerships and collaborations established or deepened through the activity
  • how the development will build the capacity and skills of you and your collaborators to work in new ways with new mediums, art forms or audiences
  • the level of innovation, ambition, experimentation or risk-taking
  • how the work will reach and engage with new people in new ways, and evidence that there is demand for this
  • the potential for new revenue streams or markets for your work
  • the potential benefit and impact on careers, artistic or cultural practice in the wider sector.

Moderation

Final decisions on which applicants to invest in will be moderated and approved by Creative Australia staff to ensure a diverse investment portfolio across both investment streams, activities, art forms, geography, representation, audiences and risk.

Creative Australia will also determine the investment level that will be made, along with any special conditions and deliverables. Where appropriate, we make seek specialist advice from industry professionals.

Your full application must be submitted via Creative Australia’s Application Management System.

You will be asked to provide more detailed information than in your EOI, including but not limited to:

  • further detail on the artistic and creative vision for the development and / or adaptation of your Australian story
  • further details on the proposed public outcome for your work
  • a detailed list of activities and a timeline
  • further details on key personnel and collaborators
  • a detailed budget, listing income and expenditure
  • your approach to risk management
  • your approach to evaluation
  • the likely impact of this development for your organisation, your collaborators and those engaging with the proposed work.

You should submit support material with your full application. The industry advisors may review this material to help them assess your proposed activity.

We strongly recommend you curate the support material you provide to make it relevant, targeted and easily accessible.

You will be asked to provide more detailed support material including, but not limited to:

  • evidence of the artistic and cultural quality of your proposed activities
  • bios of key members of your creative team and your collaborators
  • your most recent audited accounts or equivalent.
  • letters of support and confirmation from key partners.

We may request additional support material specific to your application, as recommended by the industry advisors and staff who reviewed your EOI.

If your application is successful, we will give you a draft investment agreement that specifies the amount of investment we will provide, the proposed payment schedule, milestones, deliverables, and any other conditions of investment. We will negotiate the final version of this agreement with you.

We will pay you once you have accepted your investment agreement and any reports or deliverables you must provide us with have been approved.

You may be asked to participate in evaluation activities with Creative Australia staff and external evaluators at various times throughout your project.

Frequently asked questions

Yes, they can. They will need to demonstrate why public investment is required for this development, and explain how financial dividends, if any, will be distributed.

Creative Australia may negotiate the right to recoup a portion of its investment from commercially successful projects.

Yes, they can. We accept different business units, departments, divisions or trading names (listed under the one parent entity ABN) as separate entities.

If two different departments exist for one organisation, then both departments can register separately. However, they cannot use more than one registration to edit and submit the same grant application or grant acquittal report.

Yes, they can.

No, only organisations are eligible to apply under this investment fund. You may wish to work with an organisation to develop a work, however they must be the applicant.

Priority will be given to applicants where there is a genuine collaboration and partnership with a range of artists, groups, or partners.

While we can support screen-based art, we do not solely support activities associated with short film, feature film, television or documentary or electronic games.

As per the eligibility, activities that develop, produce, promote and distribute Australian narrative (drama) and documentary screen content, that could be supported via Screen Australia, cannot apply to this investment fund.

Applicants should consider if there is funding overlap with Screen Australia and its allied state and territory equivalents and Games Investment steams. Requests for the same activities supported by other funds are ineligible.

Applicants should also note that investment support may come in different stages and for different components of their activities. Applicants should carefully consider what aspects of their projects require investment support and at what times.

Yes, you can. Please note your submission would be competing within a very competitive field of applications from arts organisations, commercial entities and those that work solely in the arts and culture sector. Applications from schools that are based on projects that mainly benefit the school and its grounds would not be competitive.

The industry advisors understand that it’s not possible to confirm every activity, partnership, source of co-funding or venue at the time that you apply at this initial Expression of Interest stage. However, if the advisors are deciding between two submissions of equal artistic merit, the application that has more activities and partnerships confirmed, may be more competitive.

If there are too many unconfirmed elements of your proposal, the advisors may question its alignment to this fund. If the artistic concept behind your project is still not sufficiently developed, you may not be ready to apply. The process of drafting your application will help you determine this.

As the applicant, it is your responsibility to demonstrate how the proposed activity differs from your usual developments. This may be via new partnerships, collaborations and artistic practices. We are seeking to support innovative proposals that expand Australians access to arts experiences.

Creative Australia is seeking to support, invest in and champion innovation through the following means:

  • Creativity: This may explore innovation in the creative content to be explored and realised over the duration of the development.
  • Connection and experimentation: The applicant may, for example, address elements of entrepreneurship and new ways of working. This may include how they will engage with new partners not typical for the applicant or diversify their income streams through co-investment models (e.g. commercial investments, new partners in philanthropy to support their work).

Concepts, ideas, developments and stories are terms we use interchangeably to describe the project or idea you want to develop and refine. Story can be expressed through a range of art forms and is not restricted to narrative based projects.

We are interested in great ideas that are ambitious, unexpected and reflect contemporary Australia.

As the organisational applicant, it is your responsibility to demonstrate how this activity is not a part of your ‘business as usual’ activities and you are essentially, extending your practice and approach.

You may be engaging with collaborators and partners as they have highly refined and established skill sets or artistic approaches that are unique, important and relevant to this development. These collaborators may not need to extend their usual practice.

If you are applying as a consortium, we would expect collaborators to show innovation.

Yes, this will become more relevant if your submission is invited to Stage 2 – Full Application. This is where industry advisors are analysing and assessing your budget and expenditure activities.

If this is a part of your concept outlined in your EOI, you will need to demonstrate its relevance to the development of your work.

This will become more relevant if your submission is invited to Stage 2, to submit a full application (see below).

Other income will vary depending on the type of project you are proposing for development. It should reflect the nature of your project, who is involved and the area of practice. Please consider the more you request, the greater the expectation that our investment leverages other cash income (be it philanthropy, earned, sponsorship etc).