Createch: Digital Enterprise Program

REMIX has worked with some of the world’s greatest cultural institutions, technologists, funding bodies and creative businesses to apply its global market intelligence. It helps clients respond to disruptive new trends – redefining services, rethinking business models and creative experiences to find innovative ways to unlock additional revenue streams and engage new audiences. Clients have included Tate, the National Gallery (UK), State Library Victoria, ACMI, Melbourne Arts Precinct, Saatchi Gallery, and the Houses of Parliament (UK).

For further information and case studies please see here.

Co-facilitator: Tara McKenty 

Tara McKenty is the Chief Innovation Officer and Co-Executive Creative Director at BMF Australia.

She started her career at TBWA in Aotearoa/New Zealand before heading to Saatchi & Saatchi in Sydney, Australia then moving to Google where she held multiple roles and lead teams that ignited love in the Google brand through creativity. One of Tara’s most notable career achievements to date was founding Rare with Google: an initiative that provides equitable opportunities for underrepresented creatives. 

Tara led a project with client OPSM that was named the most effective marketing campaign in the world by the WARC 100 in 2016 and continues to disrupt the status quo and has won over two hundred awards during her advertising rebellion including D&AD pencils, Cannes Lions, Grand Prix’s, and Best in Shows. 

The program will run from 10 March – 27 June 2025.

You will:

• receive 24 hours of bespoke consulting delivered online by REMIX co-founders Peter Tullin & Simon Cronshaw and an additional program facilitator
• receive $5000 seed funding at the program mid-point in April 2025 to help towards scaling your business, developing new technologies or piloting new products/programs
• Attend three online cohort workshops with other participants featuring presentations from digital innovators and disruptors:

Orientation Workshop: 9am-12pm AEST, Tuesday 11 March 2025 (Online)
Mid-Point Workshop: 9-11am AEST, Tuesday 15 April 2025 (Online)
Final Workshop: 9-11am AEST, Thursday 26 June 2025 (Online)

• have access to digital REMIX resources, including talks and the Business of Culture course, supporting those working in the creative industries to develop new revenue streams and audiences
• attend REMIX Summit Sydney in-person on 12-13 June 2025. Travel and accommodation provided
• become part of a unique peer community made up of Australia’s leading creative innovators.

This opportunity is open to arts-aligned/creative industries individuals, groups and organisations based in Australia that have: 

1) A proven track record with further potential for growth and/or impact 

Your project or organisation is getting traction; you can point to its positive reception and early growth or your expertise in a particular area. Now you are ready to grow it to the next level, for example through investment, introductions, strategic planning or advanced tech support. 

2) A digital or hybrid innovation that reimagines how the arts are experienced or supported 

You are a disrupter with an ability to imagine new opportunities for the arts sector, whether fully digital or hybrid. Innovations may come from the use of technology (e.g. immersive experiences using projection or free-roam VR) or innovations offering new or improved digital access to culture (e.g. new aggregation models, new creative platforms, gamification, creator economy, hybrid online/offline experiences, new digital content or new distribution channels). We’re also open to digital innovations that directly support the arts but don’t have a creative end product (e.g. new models for creative retail, funding or networks).

Applications will be reviewed by staff and industry advisors. Your application will be based on merit, response to the selection criteria below, and in line with our commitment to diversity and inclusion.

Your application will be assessed on the: 

• viability of the proposed project 
• timeliness and relevance of the consulting opportunity to scale your project 
• potential impact your project will have on the creative sector. 

Learn more about how we assess your application. 

​​To apply, you will need to answer the following questions:

• ​Project title
• ​Project description
• How your project is getting traction. Describe how you have had a positive reception and early growth and why this opportunity is timely in terms of supporting the scaling of your project
• ​Describe how you have been a disrupter with an ability to imagine new opportunities for the arts sector, whether fully digital or hybrid
• ​Describe the potential impact of your project on the creative sector​.

A ‘project’ in this context can be a standalone creative enterprise or a program/business unit within a cultural organisation. It can be either for-profit or non-profit but must be digital or hybrid. It should be innovative in driving new audiences and/or revenues, and already be (or have the longer-term potential to become) financially sustainable. If it operates within a cultural organisation, at least one staff member should be assigned to the project as a component of their job function (so we have a clear lead to work with on the program).

A ‘disrupter’ is free from traditional assumptions about how creative and cultural experiences and content should look. They are the first to ask, ‘Why does it have to be done this way?’ and instead champion innovative new models and approaches. Disrupters forge their own paths, inventing bold new ways of engaging the general public with cultural content and experiences.

Some examples of potential ‘impacts’ are:

• to set new standards for what digital and hybrid experiences look like in the creative sector
• to create strategies, tools or platforms that other organisations could also benefit from
• to redefine how audiences regard or engage with the creative and cultural sectors; rethinking audience demand, consumption and involvement.

You will own the intellectual property rights in any material you bring to the program and/or create through your participation in this program. Notwithstanding this, you give us permission to use and communicate any material you submit to us as part of this program for internal reporting purposes only. 

Please email digital@creative.gov.au if you would like more information.