Frequently asked questions
Over the past decade, the National Arts Participation Survey, the arts landscape it examines, and the ways in which the sector needs to understand audiences, have evolved.
To support these evolving needs, Creative Australia and Lonergan Research developed new and interactive ways to explore the data from the 2022 National Arts Participation Survey, <em>Creating Value</em>.
This is the second time this method of analysis has been used with the results from the National Arts Participation Survey, with the first set of tools analysing the 2019 National Arts Participation Survey data. In this 2022 update, the audience data and advocacy tools have been expanded. This second edition includes personas based on the population segments, and allows data from the population segments to be interactively explored alongside the Behavioural Index and the Attitudinal Index.
The Audience Data and Advocacy Tools can be used to better understand Australians’ engagement with and attitudes towards the arts.
Knowing and Growing your Audience: Guide to the 2022 audience data and advocacy provides an indication of how the tools may be used. While specific uses of the tools are presented throughout the guide, these examples are not exhaustive and there are multiple ways the tools can be used to explore the data. Users may explore the tools in any way they like.
Insights from the Audience Data and Advocacy Tools can be used for strategic planning and advocacy. Depending on your strategy and goals, the dashboards can be used to identify more information on target audiences.
For example, if your organisation’s target audience is parents of children under 16 in South Australia, you can apply the location filter on the demographics dashboard page and test each quintile or population segment to see which holds the largest proportion of your target demographic. You can then use the other dashboard pages to understand more about the quintile(s) which hold this audience – from understanding their key motivations and barriers to how often they engage with the arts.
This audience may also behave differently depending on whether you are looking at them via Population Segment, Behavioural Index or the Attitudinal Index. These insights may inform your organisation’s strategy in reaching this audience. For example, you may be able to tailor specific communication to this group or remove certain barriers that affect their participation.
Benchmarks can be set by choosing a measure, or measures, of interest to you or your organisation and recording the relevant data points.
A benchmark can be as simple as looking at the percentage of those in a particular segment who are in an age category of interest to you and who give to the arts. This percentage can be used as an initial benchmark measure and revisited in future years.
The dashboards cannot be filtered by artform at this stage. Art form filters may be explored in future versions of the tools.
These are currently the only available demographic filters. Additional demographic filters may be explored in future versions of the tools.
No, only one segment can be selected at a time.
At this stage it is not possible to save your settings or findings within the dashboards. However, you can download a dashboard view to PDF which will provide a snapshot of the data you’ve created in the dashboards.
A full report is available on our website which details the methods used to develop the Behavioural Index, Attitudinal Index and Population Segmentation Model.
To reset the dashboard, remove all applied filters by clicking on the highlighted filters. To remove the demographic filters, select ‘All’ in the dropdown menu to apply all categories.
Four filters can be selected at the same time. When using the dashboards, the three demographic filters at the top of the page can be selected at the same time, as well as the index filter.
Applying multiple filters can reduce the available sample size to low numbers. We recommend caution when the sample size (n) reaches 30 or below. Results should then be used indicatively only.
A dashboard is a moving and interactive on-screen graphical summary of information. Within the dashboard there are tabs that hold certain categories of information. Each tab shows various relevant charts. There are five tabs: Types of engagement, Motivations & barriers, Value of the arts, Diversity, Demographics. Each of these tabs illustrate various charts based on their topic.
A persona is a character profile based on the data from the survey. In this guide, personas are based on grouping people together according to their levels of arts engagement and on age, gender, life stage, education and cultural background.
Applications that focus solely on academic studies, or are for activities that are part of assessable coursework are unlikely to be successful with our assessment panels. Assessment panels are also unlikely to support applications requesting the costs of academic fees or courses.
If you wish to apply for study costs, explain to the panel how your project extends, or supplements, the course’s standard curriculum requirements. Also, bear in mind that your project will be assessed on artistic merit of the work.
If you are applying for an Arts Projects grant for funding to complete a training program, course, workshop or diploma, explain how doing so will impact positively on your career or practice.
A segment is a grouping of people who are similar in characteristics of interest. Population segments may be different in size and there is no limit to the number of segments there can be in a population or market.
A quintile is one of five equal, or roughly equal, segments of a population, divided based on a selected variable.