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Performing Arts Market in Seoul (PAMS)

Apply for support to attend this vibrant international performing arts market in Asia.

PAMS 2023 Salon Forum Ⓒ Courtesy of Performing Arts Market in Seoul (PAMS)

South Korea has a vibrant and diverse arts and culture scene that spans various art forms and disciplines. The Performing Arts Market in Seoul (PAMS) has been held in Seoul every October as a key Asian arts market for performing arts professionals domestically and internationally.  

With Hallyu’s (“Korean Wave”) rising influence on global culture, the Australian sector has been actively engaging with South Korea through touring, exchange, and market gathering at PAMS since pre-pandemic. In addition to Korean showcase programs PAMS Choice and Link, PAMS 2024 offers a platform for networking and information exchange with artists, presenters, promoters and producers through the PAMS Pitching, Salon, Booth, Speed Date and Night.   

Korea Arts Management Service (KAMS) will host PAMS 2024 from 8 to 11 October, at the National Theater of Korea, and the Seoul Namsan Gukakdang. PAMS 2024 is funded by the Ministry of Culture, Sports and Tourism (MCST) Republic of Korea, and the Arts Council Korea (ARKO).  

Creative Australia will support a delegation to attend PAMS. We also welcome any Australian artists and companies attending on a self-funded basis to join the delegation and any related networking activities. 

You can find more details on the market on PAMS’ webpage. You may also be interested in reading Live from PAMS 2022 on the APAM website.

Applicants are encouraged to consider extending their time in the region to undertake additional market or professional development activities beyond PAMS. 

Other festivals and events taking place in North Asia in October include: 

Creative Australia will support delegates based in Australia with $3,000 and overseas-based Australian delegates with $1,500 towards the cost of travel to attend PAMS 2024. These delegates will be responsible for all costs associated with attending the event including flights, visas, insurance, accommodation, and registration.

If you have been selected for PAMS Pitching, or to showcase work in PAMS’ official program, you can apply for support through the International Touring and Presentation Fund. 

If you are a d/Deaf applicant, an applicant with disability, or are working with d/Deaf artists or artists with disability, you may apply for access costs associated with the use of an interpreter, translation services, specific technical equipment, carer, or support worker assistance. Please contact us to discuss your specific needs.

Who can apply 

  • Individuals, groups and organisations (including small businesses) may apply to this category. 

Who can’t apply 

You can’t apply for this grant if: 

  • you have an overdue grant report 
  • you owe money to Creative Australia. 
  • you have already applied to the Tuesday 5 March 2024 closing date for the Arts Projects grant categories for the same activity. 
  • your organisation receives investment through the National Performing Arts Partnership Framework 
  • your organisation receives a combined total of more than $520,000 annually (per calendar year) through the Four Year Funding program, and/or the Visual Arts and Crafts Strategy funding from 2021 to 2024.

Applicants are required to respond to the following assessment criteria:

  • The impact of attendance at PAMS in developing future international opportunities for your work.
  • Demonstrated understanding of, and commitment to, the region and market.
  • The timeliness of this opportunity and a demonstrated ability to plan and deliver on any international outcomes that may arise.

Your application will be reviewed by Creative Australia staff and industry advisers against the assessment criteria.

Applicants will be notified of the outcome of their application by May 2024.

No support material is required for this application.

Frequently asked questions

No. You are not required to provide a budget with your application.

No. You are not required to provide support material with your application.