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Reaching Out: Australian Books in International Markets

This event took place online on Tuesday 8 June 2021.

In partnership with Macquarie University and the Copyright Agency’s Cultural Fund, with support from the National Foundation for Australia-China Relations.

Join Australian and international industry experts to discuss the future of rights selling.

Hear findings from Macquarie University’s research project Success Story: International Rights Sales and Exports of Australian Books 2008-2018. Attend panel discussions with rights representatives from two of the biggest markets, the US and China. Find out what we’ve learnt from the past decade of rights selling, and share tips and tricks to best position Australian books for international success in a time of border restrictions and midnight Zoom meetings.

Hosted by Wenona Byrne, Head of Literature, Australia Council for the Arts.

Sessions will include live captions.

Please note any access requirements upon registration at least 48 hours before the event, or contact us directly to discuss your needs: 

Have a question for the panellists? Submit your questions in advance via the same address.

Related news: the 2020-21 Visiting International Publishers (VIPs) Program has been cancelled due to ongoing travel restrictions.

Reaching Out: Australian Books in International Markets


Welcome & Acknowledgement of Country 

Australian Rights: A Success Story 

Dr Paul Crosby and Dr Jan Zwar, Department of Economics, Macquarie University.

Moderated by Wenona Byrne, Head of Literature, Australia Council for the Arts.

With participant Q&A

Australian rights generate over $10M every year for Australian authors and publishers. Which markets have been the strongest over the past ten years, and which markets best serve specific genres? How have models of rights sales changed over time? What is the impact of literary awards on rights sales? Join us as we investigate how to use this information to tailor your rights selling strategies for the future.

Market Intel: US

Susan Van Metre, Executive Editorial Director, Walker BooksPeter Borland, Vice President, Editor in Chief, Atria Books, Simon & Schuster and Jon Baker, President, Baker Literary Scouting.

Moderated by Clare Forster, Curtis Brown Australia.

What are the current trends, challenges and opportunities for Australian books in the world’s largest publishing market? How can you best pitch your books through virtual channels; and to production companies for film, TV, audio, and streaming services? Meet three of America’s top publishing professionals who’ll share their tips and tricks.

Market Intel: China

Tao Wu (Nick), Editorial Director, GUOMAI Culture & Media Co Ltd (Shanghai) and Gray Tan, Founder & President, The Grayhawk Agency (Taipei).

Moderated by Nerrilee Weir, Senior Rights Manager at Penguin Random House Australia.

China is the largest foreign language market for Australian rights, with more than three quarters of sales made in the last ten years being for picture books and middle-grade titles. How can Australian agents and publishers best present their books to the Chinese market in the current moment? Meet children’s and adult publishing specialists from Taiwan and mainland China and hear from one of Australia’s most experienced rights sellers.