Please note: Some of the content on this page was published prior to the launch of Creative Australia and references the Australia Council. Read more.

Creative Connections: Session 15

Instagram: How Creators Can Build Their Brand

Guest panelist:

Zaac d’Almeida – Strategic Partner Manager for Australia and NZ, Instagram: Zaac d’Almeida is Instagram’s Strategic Partner Manager for Australia and NZ. Working with creators, public figures, athletes and music artists, Zaac provides Instagram account support, training, advice and platform opportunities to its top and emerging accounts.

About This Episode

How can artists, organisations and creators use Instagram to build brands and identities online through digital content creation?

Join Zaac d’Almeida, Strategic Partner Manager at Instagram Australia/NZ, to gain expert insight into how we can use Instagram and digital social media content to build brands, identity and audiences. Zaac will outline the key features of Instagram and how we can strategically use the platform as a branding and marketing tool for our creative practices and businesses.

Instagram is the go-to platform for artists, musicians and creatives due to the creative and visual approach to sharing content and connecting with audiences. Learn practical skills and apply to your own practice or organisation in this digital session.

About The Series

Creative Connections is an online webinar series for the cultural and arts sectors and will offer practical, accessible and useful content delivered by industry experts on key topics and emerging themes.

The series is focused around the theme of adaptation, and sessions will explore digital adaptation, leadership adaptation and arts practice adaptation. Sessions will be facilitated by experts in specific topic areas, with over thirty sessions available.

Topic: Instagram: How creators can build their brand

Date: 15 May 2020

Time: 12:30pm

Please note: This session was not recorded.

Contact Us

For questions about the series, please contact the Capacity Building team at leadershipprogram@creative.gov.au

If you need support during this challenging time, there are services available, including:

  • Support Act Wellbeing Helpline: 1800 959 500
  • Lifeline: 13 11 14
  • Beyond Blue: 1300 22 4636

Zaac d’Almeida

Zaac d’Almeida is Instagram’s Strategic Partner Manager for Australia and NZ. Working with creators, public figures, athletes and music artists, Zaac provides Instagram account support, training, advice and platform opportunities to its top and emerging accounts. Prior to Instagram Zaac has worked in various roles across tech, media and entertainment for the likes of BuzzFeed, The Walt Disney Company, Nickelodeon, SBS and the Seven Network.


LEARN MORE LEARN MORE

Watch previous webinars

Session 1: Leadership In Crisis

Session 2: Looking After Yourself And Others – Mental Health In Complex Environments

Session 3: Platforms For Distribution And Experiencing Of Digital Works

Session 4: Tips For An Independent Artist

Session 5: Coaching, Mentoring And Peer Support In Uncertain Times

Session 6: Contracts In The Time Of Covid-19

Session 7: What Audiences Want Online

Session 8: Business Models And Monetising Digital Work

Session 9: Long Term Advocacy In A Time Of Crisis

Session 10: Leading People Through The Change Continuum

Session 11: Google Creative Lab: A Digital Playbook For The Arts

Session 12: First Nations Protocols In A Digital Space

Session 13: Balancing Responsibility And Innovation In Volatile Times

Session 14: Collaboration: The Good, The Bad And The Ugly

Session 16: Facebook: Growing And Engaging Your Audience

Session 17: Workshops And Facilitating Online

Session 18: Workshops And Facilitating Online

Session 19: Understanding The Technology For Non-technology People: Streaming

Session 20: Understanding Self As Leader In Times Of Crisis

Session 21: Making, Collaborating And Rehearsing Work For Digital

Session 22: Intercultural Working

Session 23: Copyright 101 For Artists

Session 24: The Arts Business Model Canvas

Session 25: Going Digital: Copyright And Licensing

Session 26: Arts Governance: Now More Than Ever

Session 27: Practical And Actionable Marketing Tools For Artists And Organisations

Session 28: Rethinking Inclusive Practices

Session 29: Make A Dance Gif And Sms It To Someone In Your World

Session 30: Authentic And Engaging Artist-led Education Programs

Session 31: Digital Equality: Finding Inclusion In Online Spaces

Session 32: Finance For Non-finance Leaders

Session 33: Our Hybrid Future: A Guide To Flexible, Remote And Online Working

Session 34: Strategy Through Uncertainty

Session 35: If You Can Teach Music Online, You Are Ready For Pretty Much Anything: Effective Strategies For Teaching Music Online

Session 36: Demonstrating Your Value And Impact In An Evolving World

Session 37: Climate Change And Arts Leadership

Session 38: Embedding Art In Research

Session 39: Gendered Leadership

Session 40: Practical And Creative Broadband Conversations With Jennifer Ganske (Nbn)

Session 41: A Digitally Enabled Arts Practice And Organisation With Nbn Australia

Session 1: Leadership In Crisis

Session 2: Looking After Yourself And Others – Mental Health In Complex Environments

Session 3: Platforms For Distribution And Experiencing Of Digital Works

Session 4: Tips For An Independent Artist

Session 5: Coaching, Mentoring And Peer Support In Uncertain Times

Session 6: Contracts In The Time Of Covid-19

Session 7: What Audiences Want Online

Session 8: Business Models And Monetising Digital Work

Session 9: Long Term Advocacy In A Time Of Crisis

Session 10: Leading People Through The Change Continuum

Session 11: Google Creative Lab: A Digital Playbook For The Arts

Session 12: First Nations Protocols In A Digital Space

Session 13: Balancing Responsibility And Innovation In Volatile Times

Session 14: Collaboration: The Good, The Bad And The Ugly

Session 16: Facebook: Growing And Engaging Your Audience

Session 17: Workshops And Facilitating Online

Session 18: Workshops And Facilitating Online

Session 19: Understanding The Technology For Non-technology People: Streaming

Session 20: Understanding Self As Leader In Times Of Crisis

Session 21: Making, Collaborating And Rehearsing Work For Digital

Session 22: Intercultural Working

Session 23: Copyright 101 For Artists

Session 24: The Arts Business Model Canvas

Session 25: Going Digital: Copyright And Licensing

Session 26: Arts Governance: Now More Than Ever

Session 27: Practical And Actionable Marketing Tools For Artists And Organisations

Session 28: Rethinking Inclusive Practices

Session 29: Make A Dance Gif And Sms It To Someone In Your World

Session 30: Authentic And Engaging Artist-led Education Programs

Session 31: Digital Equality: Finding Inclusion In Online Spaces

Session 32: Finance For Non-finance Leaders

Session 33: Our Hybrid Future: A Guide To Flexible, Remote And Online Working

Session 34: Strategy Through Uncertainty

Session 35: If You Can Teach Music Online, You Are Ready For Pretty Much Anything: Effective Strategies For Teaching Music Online

Session 36: Demonstrating Your Value And Impact In An Evolving World

Session 37: Climate Change And Arts Leadership

Session 38: Embedding Art In Research

Session 39: Gendered Leadership

Session 40: Practical And Creative Broadband Conversations With Jennifer Ganske (Nbn)

Session 41: A Digitally Enabled Arts Practice And Organisation With Nbn Australia