Social Engagement And The User Journey
Laurel Papworth
Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with UNHCR, Westpac, Sony, local, State and Federal Government including Parliament House, Canberra. Laurel manages massive gaming and online communities including millions of Fans on Facebook and forums for reality TV shows such as Junior Masterchef, Idol and Big Brother. Since 2005, Laurel has been teaching social media at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia.
Laurel Papworth aka SilkCharm personally connects with 6.8 million people through social media each month. She has 12,000 online students studying social media with her. As a CERT IV Adult Education Trainer, Laurel brings a wealth of experience in adult education, online education and building engaged student communities.