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Tony Shannon



Tony Shannon is a specialist in operating and growing businesses in the creative sector. Originally studying writing, Tony worked for 20+ years in senior management roles in digital and creative businesses, particularly print, then digital and mobile publishing. He was part of the management team for the successful IPO of HWW Limited in Dotcom ’99 and a director of the ASX-listed entity until its sale to ninemsn in 2006. He was also a founder and CEO of Australian Property Monitors, a joint-venture between HWW and Fairfax Media.

Tony is a specialist in the 21st century business environment – for digital, non-digital and creative businesses. He has a keen interest and experience in strategy development; business model innovation; digital transformation; platform development; e-commerce; and creating and exploiting intellectual property.

For the past nine years Tony has been working as a Business Adviser in the federal government’s Entrepreneurs’ Program. For the first six years he was part of the team at the Creative Industries Innovation Centre followed by three years in the Digital, Design and Professional Services sector. Since July 2018 he has been working as a Digital Business Adviser specialising in helping businesses across the food, manufacturing and digital sectors transform their businesses.

Tony teaches a “Make A Maker Business” workshopinar for start-up maker businesses at the Makerspace in Marrickville. He also works in the business faculty at UTS as a tutor at undergraduate level and as a project executive in UTS’s Executive MBA course. Tony has previously tutored in the screen business faculty at AFTRS.

Tony holds a Master of Management (Macquarie Graduate School of Management) and a Bachelor of Arts (Professional Writing) from University of Canberra.

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