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The Australia Council for the Arts has commissioned a scoping study of the Australian Performing Arts Market (APAM) from the Anzarts Institute headed by widely respected arts and cultural policy specialist, Justin Macdonnell.

‘This is a timely opportunity to scope the market’, says Fenn Gordon, Director of Market Development for the Australia Council.  ‘The contract we have with Arts South Australia to deliver the market concludes at the end of the 2012 market.  While we’re delighted with the results delivered to date, APAM was last substantively reviewed in 2003 – and as the performing arts sector knows well, the world has considerably changed since then.’

The successful tender was unanimously selected by the panel of five industry experts. Justin Macdonnell, who will oversee the study, is a respected industry leader with 40 years experience in arts management and consultancy.

‘Justin brings a wealth of national and international experience to this study. He will consult widely within the sector, both here and offshore,’ Ms Gordon added.

Justin is no stranger to arts industry reviews with successful commissions from ArtsNT, Arts NSW, Arts Tasmania and the Australia Council. Consultancies over the past three years include a nationwide study on multicultural practice and advocacy for Kultour and strategic planning for companies as diverse as the Ord Valley Muster in WA, Blackfella Films, Koori Radio, the Tasmanian Conservatorium, AYO and Symphony Services Australia.

APAM is a major event on the Australian performing arts calendar. Held biennially, the market attracts over 600 presenters and producers from over 25 countries around the world to the Adelaide Festival Centre for five days.

Currently APAM is funded by the Australian Government through the Australia Council in partnership with the South Australian Government through Arts SA.

Since 1994, APAM has resulted in more than 70 Australian performing arts companies touring to over 1200 venues, generating in excess of $30 million in revenue.

Ms Gordon says the scoping study will form the basis to explore forward options following the 2012 Australian Performing Arts Market. ‘We’re eager to hear the views of the sector and apply those opinions to future direction.’

Media contact: Victoria McClelland-Fletcher, 02 9215 9008.



Brianna Roberts


(02) 9215 9030


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