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The Australia Council for the Arts has put together an impressive line up of speakers to engage the 250 arts marketers attending next week’s two-day national marketing summit in Hobart.

Australia Council Chief Executive Officer Tony Grybowski said Marketing Summit 2014: The Art of Connectivity, opening on Monday, 30 June, was an important event. It brings together marketing and communications professionals from across the country to discuss how we understand and develop audiences for Australian arts, and how media consumption and evolving digital technologies can enable new ways of connecting.

We are delighted to be celebrating the 10th anniversary of the Australia Council marketing summit, as it is an important time to be exploring how we engage broader audiences with the rich and dynamic work produced by Australian artists and arts organisations, Mr Grybowski said.

The Australia Council is in a unique position as the federal arts agency to draw a national community of arts professionals together to share their knowledge and experience and discuss new ideas, which translate across different artforms and audiences.

There is a lot of innovative work already being done in arts marketing across the sector, both in engaging inventively with audiences and in raising the profile of Australian arts.

However, we are working in an ever evolving market, which requires responsive and creative strategies.

Our speakers are leaders in their field and I have no doubt they will ignite new thinking about connecting in ways that open new experiences of arts and culture to Australians across the country.

There will be four keynote addresses over the two days, given by The Impossible Institute Chief Creative Officer Kieran Flanagan, UK-based artist, producer and consultant with disability Jo Verrent, Google Creative Director Tom Uglow and PwC Executive Director Megan Brownlow.

Kieran will focus on communication trends and collaborating with the community, Jo will speak about how to connect with diverse audiences and moving out of our comfort zones, Tom will talk about innovative ways technology has been used and how humans will connect in the future, and Megan will talk about her extensive research on the best ways to connect with audiences and meeting those challenges in the future.

There will also be a number of panels and discussions, which will be led by:

  • Writer and Adjunct Professor at the University of Technology, Sydney Anita Heiss
  • Bundanon Trust Marketing and Communications Manager and TEDx Sydney Co Director, Partnerships Kate Dezarnaulds
  • Pandora Australia and New Zealand Managing Director Jane Huxley
  • ILBIJERRI Theatre Company Artistic Director Rachel Maza
  • Zenith Optimedia Head of Planning Gary Peace
  • Curator and Festival Director Jess Scully
  • Digital Infusions Chief Executive Officer Scott Ward
  • Arts Access Australia Chief Executive Officer Emma Bennison
  • Australian Chamber Orchestra
  • Philanthropy Manager Jill Colvin
  • ABC Radio National Drive presenter and Australia Council Board member Waleed Aly.

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