Creative Australia is the centrepiece of the Australian government’s National Cultural Policy, Revive: a place for every story, a story for every place. Revive provides renewed momentum for arts and creativity in Australia. As we deliver increased investment and forge stronger connections to benefit Australian creative workers, organisations and audiences, our strategy will support our work as a bigger, bolder champion and investor in Australian arts and creativity. 

Strategic priorities 

Our strategy is built around five strategic priorities for a dynamic, creative Australia: 

• First Nations creativity is central to Australian arts and culture, supported by self-determined decision-making
• A dynamic creative sector tells the many stories of contemporary Australia
• Our creative workforces have sustainable careers and control of their creative assets
• Arts and culture are valued and of value to all Australians
• Local and global audiences can engage in meaningful Australian creative experiences. 

These five strategic goals inform our annual corporate plans.