About the resource 

Use this template to help you decide what to include and how to structure a business partnership proposal.   

Suggested proposal structure 

1. Executive summary 

• the business problem or opportunity 
• how the partnership can help 
• the shared goal 
• the benefit for the business 
• the benefit for your work or community. 

2. Your credentials 

This may sit in the main proposal or an appendix. 

• your vision, mission and impact 
• core activities and achievements 
• audience demographics and reach 
• community value 
• other partners and supporters. 

3. Partnership details 

• the partnership idea 
• proposed benefits 
• activation opportunities 
• tangible and intangible outcomes 
• investment amount or in-kind request 
• term 
• additional costs 
• how success will be measured. 

4. Next steps 

• a thank you 
• an invitation for feedback 
• a proposed meeting or decision point 
• clear contact details. 

Download the template