Skip to main content

Key areas of focus

Music Australia supports and promotes Australian contemporary music and the development of markets and audiences through these key areas of focus. 

Share page

Guided by the advice of the Music Australia Council, our research and consultation with the Australian music industry and the National Cultural Policy: Revive, these are our key areas of focus: 

First Nations investment

To grow the market for contemporary Australian music, it is essential that Music Australia helps to cultivate a strong, independent and self-determined First Nations music industry, which exists alongside and participates within the broader industry.

Artist development

Music Australia will invest in organisations to deliver a suite of creative development programs, as well as financial and business literacy accelerator programs, to increase development of original music through investment in artistic creation.

Industry development

Music Australia will support industry professionals to learn business and management skills by providing investment for industry-led skills development initiatives, commencing with those that have already been piloted and demonstrated positive results.

Market development

Music Australia programs and investments aim to build capacity and increase growth for Australian artists and Australian music in established markets, while also responding to emerging trends and new music markets in Australia, overseas, other mediums and online.

Audience development

Music Australia will invest in programs that focus on audience development, as well as supporting the industry to attract and engage target audiences and retain them through strategic, dynamic and sustainable relationships.

Music education

Music Australia plans to convene sessions with the music education sector over the coming years to establish strategic direction, form relationships and, where appropriate, develop co-investment models with state and territory Governments on strategic initiatives to support music education outcomes. 

Research

Music Australia commissions and partners on detailed, evidence-based research to define the industry’s place within Australia’s cultural and economic framework and inform and provide much needed benchmarks for its investments and initiatives.

Discoverability and promotion

Music Australia will work to promote the visibility and prominence of Australian music content through sector discussions, and by investing in marketing campaigns and partnering with third party initiatives. Music Australia will work to promote the visibility and prominence of Australian music content through sector discussions, and by investing in marketing campaigns and partnering with industry-led initiatives.

Policy development

Music Australia will provide a platform for industry discussions – to foster connections and share areas of interest that would benefit from aligned advocacy – ensuring that policy recommendations and responses for government are shaped by in-depth consultation and advice with the Australian music industry.

Diversity, equity, inclusion and accessibility (DEIA) and environmental social governance (ESG)

Music Australia is committed to the values and benefits that DEIA and ESG bring to the Australian music industry, not just as standalone initiatives but as critical components that help to drive sustainable success.

Discover more

About us (Music Australia)

Music Australia is a dedicated body within Creative Australia, designed to support and invest in the Australian contemporary music industry.

Learn more

News (Music Australia)

Keep up to date with the latest news on Music Australia and the Australian contemporary music industry.

Learn more
Logo Creative Australia

We acknowledge the many Traditional Custodians of Country throughout Australia and honour their Elders past and present.

We respect their deep enduring connection to their lands, waterways and surrounding clan groups since time immemorial. We cherish the richness of First Nations Peoples’ artistic and cultural expressions.

We are privileged to gather on this Country and through this website to share knowledge, culture and art now, and with future generations.

First Nations Peoples should be aware that this website may contain images or names of people who have died.

Image alt text

We acknowledge the many Traditional Custodians of Country throughout Australia and honour their Elders past and present.

We respect their deep enduring connection to their lands, waterways, and surrounding clan groups since time immemorial. We cherish the richness of First Nations peoples’ artistic and cultural expressions. We are privileged to gather on this Country and to share knowledge, culture and art, now and with future generations.

Art by Jordan Lovegrove