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How to work the crowd: A snapshot of barriers and motivations to crowdfunding

This study is a snapshot of Australian donor motivations and donor barriers to crowdfunding.

Jul 01, 2012
Audience members at Adelaide Town Hall

Overview

This study is a snapshot of Australian donor motivations and donor barriers to crowdfunding, and provides some indicative recommendations on ways the uptake of crowdfunding in the creative industries might increase.

It is based upon a literature review and semi-structured interviews with 17 stakeholders who have used crowdfunding in Australia, including: creative producers seeking funds; financial crowdfunding donors; Artsupport Australia mentors of artists who are using crowdfunding; and crowdfunding site stakeholders.

The Australia Council for the Arts embarked on a national strategy to explore the opportunities in crowdfunding for cultural and creative projects in 2012. The research supported a seminar on crowdfunding for the arts. Resources related to this seminar have been included in the resources box.

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We respect their deep enduring connection to their lands, waterways and surrounding clan groups since time immemorial. We cherish the richness of First Nations Peoples’ artistic and cultural expressions.

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Image alt text

We acknowledge the many Traditional Custodians of Country throughout Australia and honour their Elders past and present.

We respect their deep enduring connection to their lands, waterways, and surrounding clan groups since time immemorial. We cherish the richness of First Nations peoples’ artistic and cultural expressions. We are privileged to gather on this Country and to share knowledge, culture and art, now and with future generations.

Art by Jordan Lovegrove