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International arts tourists are drawn to regional Australia

Data on regional arts engagement amongst international tourists from the International Arts Tourism: Connecting cultures report.

Nov 18, 2018
Phlegm & Hense for PUBLIC Silo Trail. Northam, 2015.

International arts tourists are more likely to visit regional Australia than international tourists overall.

While large arts venues and major events in capital cities attract the largest numbers of international tourists, there is opportunity for a broad range of arts offerings across the country to attract tourists seeking diverse and authentic experiences.

Arts tourists are more likely to travel outside capital cities (42%) than overall tourists (34%). This trend is growing – since 2013 there has been a 41% increase in international arts tourists visiting regional areas, while total international tourists visiting regional areas increased by 37%.

The many rich arts offerings in regional areas may be helping to drive regional tourism among international visitors.

Touring to regional Australia not only allows arts and artists to reach new audiences but supports the development of the local arts economy and increases opportunities for cultural tourism.

International tourists by metropolitan and regional areas.

Explore the annual trends for metropolitan and regional areas within each state and territory.

Discover more stories about international arts tourism

Family enjoying a close-up view of the Fugu light installation at First Fleet Park, The Rocks during Vivid Sydney 2018
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Arts and tourism promote engagement with countries across Asia

Data on arts engagement amongst international tourists from across Asia from the International Arts Tourism: Connecting Cultures report.

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Anne Dixon painting, Ikuntji Artists
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Anne Dixon painting, Ikuntji Artists

Photo: Christian Koch

First Nations arts engage international tourists

This page presents selected First Nations results from the International Arts Tourism: Connecting cultures report.

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We acknowledge the many Traditional Custodians of Country throughout Australia and honour their Elders past and present.

We respect their deep enduring connection to their lands, waterways and surrounding clan groups since time immemorial. We cherish the richness of First Nations Peoples’ artistic and cultural expressions.

We are privileged to gather on this Country and through this website to share knowledge, culture and art now, and with future generations.

First Nations Peoples should be aware that this website may contain images or names of people who have died.

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We acknowledge the many Traditional Custodians of Country throughout Australia and honour their Elders past and present.

We respect their deep enduring connection to their lands, waterways, and surrounding clan groups since time immemorial. We cherish the richness of First Nations peoples’ artistic and cultural expressions. We are privileged to gather on this Country and to share knowledge, culture and art, now and with future generations.

Art by Jordan Lovegrove