Julie Moralee’s journey in the arts sector spans a thrilling 30-year adventure in marketing, brand, and business development.  

Commencing in the entertainment working with industry giants Universal, Paramount Pictures, and Sony Music, her passion drew her to working in the realm of major events. She went on to work at prestigious arts festivals such as South Australia’s beloved Come Out Festival (Dream Big Children’s Festival), OzAsia Festival, Our Mob Festival, the Adelaide Guitar Festival and Australia’s biggest festival, Adelaide Fringe.  

In her tenure at the Adelaide Festival Centre, she orchestrated a comprehensive annual program spanning music, theatre, dance, and exhibitions, making a significant impact on the way the icon presented its work to broad South Australian audiences. Julie’s portfolio boasts an impressive track record of executing over 250 meticulously crafted marketing campaigns, showcasing her adeptness in promoting independent arts companies and overseeing the promotion of large-scale productions and festivals.  

In 2019, Julie joined Restless Dance as Marketing and Development Manager, where her expertise and vision quickly became apparent. Her appointment as Chief Executive Officer in 2022 has cemented her as a visionary leader within the arts sector. Julie’s role as CEO is underpinned by an unwavering commitment to the growth and enhancement of the Australian arts sector, a resolute passion for fostering collaboration to facilitate the creation of exceptional art, and a resounding commitment to securing Restless’s enduring success.  

Julie also serves as the volunteer Vice President for East End Adelaide Coordination Group, and prior to that President for four years, Julie is dedicated to her community and has been instrumental in contributing to the cohesion and vitality of the East End Adelaide. Julie served a term on the Brain Injury South Australia Board and most recently, was appointed to the Down Syndrome Australia National Board. 

Veechi's career has taken her on many adventures, including working as a journalist, writer, editor, publisher and business consultant. Before working at Varuna, Veechi worked as a columnist at the Sydney Morning Herald and as Publishing Manager for Woodslane Press. She is the author of over a dozen non-fiction titles, including bushwalking guides for both the Blue Mountains and Sydney.  

Veechi has been a director on several community organisation boards, and has acted as an advisor to many businesses and non-profit organisations for over 20 years. Her MBA studies included a research project into the contribution of regional writers’ centres to social inclusion, and she currently serves on the Advisory Board of the Roderick Centre for Australian Literature and Creative Writing. 

Veechi loves finding ways to make the arts accessible to as many people as possible, and is proud to be part of the creative community in the Blue Mountains.   

Jacinda Richards is the Founder, CEO and Artistic Director of L2R Dance, Australia’s only youth hip hop and street dance not-for-profit and social enterprise, proudly based in Melbourne’s west. A former professional dancer and lifelong community arts advocate, Jacinda has more than 20 years’ experience in community engaged arts and over a decade of not-for-profit leadership. 

Guided by the belief that access to the arts is a human right, Jacinda founded L2R in 2009 to create opportunities for children and young people who faced barriers to accessing commercial dance training. Since then, she has grown L2R into a nationally recognised street dance organisation, championing dance as a powerful tool for belonging, identity and creative leadership, while creating pathways for young people to participate, lead and build careers in the arts. 

Jacinda’s professional dance background spans Jazz, Ballet, Contemporary, Latin, Hip Hop and West African dance, with performance, teaching and facilitation experience across Australia, Korea, Ghana and remote Aboriginal communities. Her lived experience as a dancer, artist and community practitioner continues to deeply inform her leadership, artistic vision and commitment to opening doors and creating meaningful pathways for the next generation. 

As CEO and Artistic Director, Jacinda leads L2R’s strategic direction, program development, stakeholder engagement, fundraising and governance, reporting directly to the Board of Directors. She remains deeply embedded in the community, working closely with artists, young people and partners to ensure L2R’s work is community-led, culturally responsive and future-focused. 

Her leadership blends strategic insight, community engagement and artistic vision, shaped by professional training and more than two decades of grassroots, community-engaged practice. A published researcher and Stanford Executive Program for Nonprofit Leaders scholar, Jacinda is passionate about creating platforms for young and diverse voices, championing bold creative ambitions, and empowering the next generation of artists and cultural leaders. 

Outside of work, Jacinda’s mornings are fuelled by strong Pilates sessions and her two children, who keep the creative chaos real!