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1. Outline your vision
Describe the future you want to create. It’s the big picture of what’s possible through your creative work or organisation. Use aspirational language to motivate supporters.
Sentence starters
Try the following sentence starters:
- Our vision is to create a future where…
- We imagine a world where…
- In [X] years, we aim to…
Top tips
- Keep it short and inspiring.
- Paint a picture that makes people care.
2. Outline your mission
This is a statement about your purpose. It should express:
- what drives you every day
- who you serve or engage with
- how your work contributes to your vision.
Sentence starters
Try the following sentence starters:
- Our mission is to…
- We are dedicated to…
- Through our work, we aim to…
Top tips
- Keep it simple, active and authentic.
- Link your everyday work to your long-term vision and impact.
3. Explain the need
Help your supporters understand:
- why your work matters
- what their support will make possible.
Use real examples, data or lived experience to show the urgency and relevance of your work.
Sentence starters
Try the following sentence starters:
- Our immediate challenge is…
- This work fills a critical gap in…
- Our community needs…
Top tips
- Use a persuasive statistic or real-world example.
- Emphasise why support is needed now.
- Focus on clarity, not crisis language.
4. Show the impact
Show how your work makes a difference and who it benefits. Highlight tangible outcomes, such as the people reached, the experiences created and the communities strengthened.
Use real examples, stories or evidence to demonstrate the difference your work makes.
Sentence starters
Try the following sentence starters:
- With your support, we can…
- Our efforts have already resulted in…
- This work creates lasting change by…
Top tips
- Share outcomes and stories that show change.
- Be specific and tangible – numbers help, but emotion matters too.
5. Share your credentials
Explain why you or your organisation is best placed to deliver this work. Share your experience, expertise and achievements – the story of how you’ve earned credibility in your field. Show why supporters can trust you to make a difference.
Sentence starters
Try the following sentence starters:
- Founded in [year], our organisation has…
- Led by [name/s], we have a proven track record of…
- Our experience and partnerships enable us to…
Top tips
- Include achievements, partnerships, recognition or awards.
- Keep it confident, not boastful.
6. End with the call to action
End your case by inviting people to support your work. This could be through a gift, partnership, volunteering or advocacy.
This is your moment to turn belief into action. Be direct and confident about what you’re asking for and how their support will make a difference.
Sentence starters
Try the following sentence starters:
- We invite you to join us in…
- Together, we can…
- Your support will enable us…
Top tips
- Be direct and positive.
- Make it easy for supporters to take the next step.
- Remind them of the impact their support will have.
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