Please note: Some of the content on this page was published prior to the launch of Creative Australia and references the Australia Council. Read more.

Digital Culture Strategy

Sue Healey’s ‘ON VIEW: PANORAMA’, Yokohama 2020. Credit Naoshi Hatori.

The Digital Culture Strategy sets out our vision for a digitally enabled and thriving arts and cultural industry. It provides an overarching framework to guide our approach and priorities for digital development.

Our objective is to increase digital engagement with arts and creativity, leading to greater community connection and wellbeing. To achieve this, we also aim to build capability and resilience across the arts and cultural industries.

By 2024:

  • First Nations arts and cultural experiences are amplified through digital mediums.
  • Audiences can easily discover and access Australian arts and culture online.
  • Australian creative practitioners embrace digital and emerging technologies to develop their practice.
  • Digital environments support sustainable creative careers and business models.
  • Australian creative practitioners are digitally confident and proficient.
  • Digital environments are accessible, inclusive and safe for all practitioners and audiences.

This strategy has been informed by in-depth research including focused consultation with the sector, leading practitioners and technologists.

Download the PDF or accessible RTF version of the strategy.



Digital Culture Program


The Digital Culture Program aims to digitally enable artists and cultural organisations. The program will develop practice, share knowledge and invest in innovation. This four-year program includes:

  • A dedicated First Nations digital program.
  • Focused digital literacy and skills development initiatives.
  • Research, resources and knowledge sharing.
  • A framework for accelerating innovation and investment in digital projects.
The program is designed to address a diversity of industry needs and support the opportunities that ‘digital’ presents.


The COVID-19 pandemic has reminded us of the strength and resilience of the arts and cultural industries. It has also highlighted the urgent need for relevant digital skills, strategies and mindsets to deliver new creative work and build sustainable careers, nationally and internationally.

We are working with a range of partners to develop and deliver the program to ensure it is informed, integrated and responsive.

We will be announcing new programs and opportunities regularly over the next twelve months.


Artificial Intelligence in Creative Industries and Practice

This webinar will be facilitated by the ABC’s tech reporter, James Purtill. Joining James will be artist Xanthe Dobbie,  Nyungar technologist and digital rights activist Kathryn Gledhill-Tucker, artist and researcher Dr. Nina Rajcic, and commercial and intellectual property lawyer Benjamin Duff. They will share their insights on the legal implications of AI-generated art, machine and human relationships and how it is transforming artistic expressions in new and unexpected ways.

Date: Thursday 9 February 2023

Time: 12–1.30pm (AEDT)

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Developments in Web3 for the Creative Industries

The Australia Council for the Arts and RMIT have come together to develop a new piece of research, Developments in Web3 for the Creative IndustriesThe research examines how creative practitioners are using the tools and platforms of Web3, and aims to equip the creative sector with the information they need to decide how or whether they would like to engage with these technologies.

Date: Monday 28 November 2022

Time: 2-3.30pm (AEDT)

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