From afterthought to advantage: how well-timed, well-told gratitude builds trust, deepens loyalty, and raises more – and how you can use it to strengthen every supporter relationship

What if your thank-you wasn’t just an acknowledgment or the end of a gift – but the beginning of a lasting and meaningful supporter relationship?

In this practical, energising webinar, donor communications expert and Thankology author Lisa Sargent reveals how shifting your approach to gratitude can raise more money, spark deeper loyalty, and keep supporters connected to your cause. Backed by neuroscience and real-world results, you’ll explore what happens when your thanking is timely, warm, and well-told – and how to make grateful moments work across your channels and communications all year long.

With proven examples, practical tools, and her signature blend of strategy and soul, Lisa will show you how to make gratitude not just something you say… but something your supporters feel, with results that help sustain your arts organisation for years to come. You’ll also have the chance to ask questions and go deeper during the dedicated Q&A.

Based on Lisa’s top-selling book Thankology and her work with fundraisers and successful nonprofits worldwide, this session is both a reset and a practical roadmap – to help you communicate gratitude in ways that move your supporters and strengthen your fundraising.

Key Takeaways

• Discover the 6 essential ingredients every thank-you needs (but most miss)
• See how gratitude rewires giving and deepens bonds – backed by neuroscience
• Explore real-world examples of successful thanking across channels and touchpoints
• Get practical tools and techniques that drive revenue and retention – and feel human, too
• Understand how gratitude changes not just how people give… but why they stay

About Lisa:

Lisa Sargent is an award-winning fundraising copywriter and author whose work has been called everything from “edgy” to “magical.” She is the top-selling author of Thankology, the new book for nonprofits on the power of gratitude, a contributing author to the acclaimed decision science book Change for Better, and her free Donor Thank-You Letter Clinics were named one of the world’s “top 10 gifts for fundraisers” by SOFII (Showcase of Fundraising Innovation and Inspiration). A fundraising storyteller to her bones, Sargent is next-level nerdy about deepening human connection through fundraising stories well told and holds a certificate with distinction in Philanthropic Psychology from the Institute for Sustainable Philanthropy. She wears her heart on her sleeve for clients past and present including: Trócaire, Best Friends Animal Society, Merchants Quay Ireland, St. Helena Hospital Foundation, Barretstown, Fighting Blindness, Shriners Hospitals for Children, ChildVision, and more.

Links:

Lisa Sargent's website