Types of fundraising events
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Common types of fundraising events
Fundraising events can take many forms. The most common types are:
- galas
- auctions
- raffles
- trivia nights.
You can run these as separate events or combine them. For example, you might hold an auction or raffle as part of a gala.
1. Galas
What it is
A gala is a ticketed fundraising event that brings supporters together for a special experience. A gala might include a meal, performance, entertainment or an opportunity to experience your creative work.
How it raises money
You can raise money through:
- premium ticket or table sales
- separate optional donations added when tickets are purchased
- donations made before, during or after the event
- auctions or raffles held during the event.
When it may suit you
Galas can help you build relationships with supporters and introduce new people to your work.
What to consider
- Galas can cost a lot to deliver, so consider your likely income and expenses before you start.
- The tax treatment of gala tickets and donations can vary.
Check the tax rules for fundraising events
Check the Australian Taxation Office (ATO) requirements before describing any part of a ticket price as tax deductible.
2. Auctions
What it is
An auction invites people to bid for goods, services or experiences to raise money.
Auctions can be:
- live
- silent
- online.
How it raises money
People bid on goods, services or experiences with the winning bidder paying for the item.
Auction items might be donated by businesses or supporters, which keeps costs down.
You can also auction creative experiences like meeting an artist, a studio visit or a behind-the-scenes experience.
When it may suit you
Auctions can work well when you have an engaged audience and access to goods, services or experiences that people are likely to compete for.
What to consider
- Consider what will appeal to your supporters and how to encourage competitive bidding.
- Tax and fundraising rules can apply to charity auctions. Check the relevant state or territory fundraising requirements and ATO guidance before running an auction.
3. Raffles
What it is
Raffles involve people purchasing tickets for the chance to win a prize. Raffles can be held on their own or as part of a larger event like a gala or trivia night.
How it raises money
People buy tickets for the chance to win a prize. Prizes might be donated, which keeps costs down.
When it may suit you
Raffles can be a simple way to add another fundraising activity to an event, particularly when you can secure appealing prizes.
What to consider
Raffles and other games of chance are regulated under state and territory laws. Different rules can apply depending on where you are fundraising and how you run the activity.
4. Trivia nights
What it is
Trivia nights are social fundraising events where people usually participate in teams and pay to attend.
How it raises money
You can raise money through:
- attendance fees
- donations, games, auctions or raffles during the event.
When it may suit you
Trivia nights can be a lower-cost way to bring your community together and introduce new people to your work.
What to consider
A successful trivia night depends on attracting enough people to make the event worthwhile. Consider who you want to attend and how you will reach them.
Choosing the right fundraising event
The right event depends on what you want to achieve.
You need to consider:
- your fundraising goal
- who you want to attend
- your relationship with your supporters
- available budget
- the time, staff and volunteers available
- the costs and risks involved
- the return on investment.
You should choose an event that suits your audience and gives you a realistic opportunity to achieve your fundraising goal.
Fundraising events compliance and regulation
Understand some of the rules involved in running a fundraising event.
