Following publication of Soundcheck, Creative Australia conducted a second survey of festival organisers, collecting additional data on festivals’ financial arrangements, and updating our understanding of the festival environment for events scheduled for 2024.

Soundcheck Two: Analysis of Australian music festival models and operations reports on findings from this second survey, providing additional detail regarding the variability of the festival landscape. The report highlights how different festival models are being impacted in different ways – and to different degrees – identifying five different ‘types’ of music festivals in Australia.

Key Findings

• Measures to address rising insurance and user pays policing costs would be especially beneficial for commercial festivals.
• Changing ticket-buying behaviour is not only creating uncertainty for festival organisers regarding whether they will sell enough tickets to break even. It is also creating additional costs and risks. These include additional marketing costs, the ability to secure insurance against cancellation and impacts on other income streams such as food, beverages and merchandise.

Soundcheck: Insights into Australia’s music festival sector  provides a comprehensive overview of the scope and scale of the Australian music festival industry, as well as insights into the social, cultural and economic impacts of music festivals and the challenges that festival organisers currently face.

The first of its kind, Soundcheck provides a benchmark for measuring and understanding Australia’s music festival industry – now and into the future. The research seeks to support the work of the Australian Festival Association (AFA), its member organisations and others involved in the music festival sector.

Key Findings:

• 535 music festivals were presented across Australia in the 2022–23 financial year, with Victoria and New South Wales presenting the highest number of festivals – 149 each. That is almost 1.5 music festivals for every day of the year.
• Australian music festivals represent a diverse range of music genres. Almost one in four music festivals in Australia is an electronic music festival (23% of festivals).  Other popular genres are rock (21%), country (19%) and indie (17%).
• Ticket sales in 2022–23 indicate the industry is recovering from the impacts of the COVID-19 pandemic. In the 2022–23 financial year, 9,506 tickets per festival were sold on average, up from 8,116 tickets in 2018–19. Despite an increase in ticket sales in 2022–23, data suggests that patterns of later ticket buying are continuing; however there has been a slight shift back towards advance purchasing.
• 18–24-year-olds are purchasing tickets at lower rates than before the COVID-19 pandemic. In 2018–19, before the COVID-19 pandemic, young Australians aged 18–24 were the primary consumer group for music festivals. However in 2022–23, those in their mid-to-late 20s were purchasing tickets at greater rates.
• The most significant barrier to running a music festival is rising operational costs (47% of festivals say this has a severe or major impact on their festival), followed by lack of funding and grants available (39% of festivals say this has a severe or major impact on their festival). Other significant barriers which have a severe or major impact on festivals include insurance (31%) and extreme weather events (22%).
• Festival organisers are also challenged by complex and inconsistent regulatory requirements across states and territories. The two key regulatory barriers for festival organisers are navigating planning and/or local government/council requirements and navigating police and/or security requirements (both 27% of festivals). 

See below for an interactive tool displaying music festivals mapped by this project.