Our 2024–28 Strategy


Identity: Paragon, The Australian Ballet. Photo: Daniel Boud. Text: Creativity connects us: to culture; to new ideas; to the world; to each other.

This is the first strategy for Creative Australia, which was launched in August 2023.

Creative Australia is the centrepiece of the Australian government’s National Cultural Policy, Revive: a place for every story, a story for every place. Revive provides renewed momentum for arts and creativity in Australia. As we deliver increased funding and forge stronger connections to benefit Australian creative workers, organisations and audiences, our strategy will support our work as a bigger, bolder champion and investor in Australian arts and creativity.

We champion and invest in arts and creativity for a dynamic creative Australia.

A.R.T., Zane Saunders. Photo by Amber Haines. Text: Our purpose: We champion and invest in arts and creativity for a dynamic creative Australia.

Our strategy is built around five strategic goals for a dynamic, creative Australia:

  • First Nations creativity is central to Australian arts and culture, supported by self-determined decision-making
  • A dynamic creative sector tells the many stories of contemporary Australia
  • Our creative workforce have sustainable careers and control of their creative assets
  • Arts and culture are valued and of value to all Australians
  • Local and global audiences can engage in meaningful Australian creative experiences.

These five strategic goals inform our annual Corporate Plan.


Download the Creative Australia Strategy
2024–2028 (PDF)

Download the 2024–28 Corporate Plan (PDF)

Previous Corporate Plans

Corporate Plan 2023-27 (PDF)

Corporate Plan 2022-26 (PDF) (RTF)

Corporate Plan 2021-25 (PDF) (RTF)

Corporate Plan 2020-24 (PDF) (RTF)

Corporate Plan 2019-23 (PDF) (RTF)

Corporate Plan 2018-22 (PDF 1.2 MB) (RTF 139 KB)

Corporate Plan 2017-21 (PDF 1.3 MB)

Corporate Plan 2016-20 (PDF 2.7 MB) (RTF 184 KB)

Corporate Plan 2015-19 (PDF 1.9 MB) (RTF 368 KB)

Strategic Plan 2014-19 (PDF 1.2 MB) (RTF 437 KB)