Creative Futures Fund
Us And All Of This by Liesel Zink. Photo by Mark Gambino
About the Fund
The Creative Futures Fund is an initiative of the National Cultural Policy – Revive: a place for every story, a story for every place referenced in the Policy as “Works of Scale”.
The Fund will support the creation and sharing of Australian stories, and new ways for people to engage with them.
The Fund is not a traditional grant program. It is a new way for Creative Australia to invest to support artistic works that build partnerships, drive engagement, and attract other sources of revenue and investment.
We are seeking great ideas that are genuinely innovative and unexpected. This includes new works and projects that may leverage existing intellectual property. The investment available is significant, but scalable depending on your ambition and context. We want to know what that investment will help you do, that might not otherwise be possible.
The fund will only support stories that are uniquely Australian, for example the intellectual property must be majority owned by Australian creatives, be an Australian concept, with subject matter relevant to contemporary Australia.
We will ask you to articulate what engagement means to you, your context and your artform – who you are planning to reach and connect with through this new work and how you plan to do this.
The Fund will be adaptive, responsive, and flexible to meet the needs of the sector. This investment will support all art forms and may change its emphasis over time.
In the first year of the Fund (2024/25) we will prioritise applications:
- from organisations that demonstrate genuine and robust partnerships with artists and creative workers of calibre
- that demonstrate how Creative Australia’s investment will leverage other sources of income
- that leverage existing Australian work and intellectual property, capitalising on previous investments
- that create new connections and partnerships in and outside the creative industries, and the public, commercial and private sectors
- that support genuine innovation for artists, audiences, and communities.
For updates on the Creative Futures Fund, sign up here.
In this first cycle of the investment in 2024/25, two streams of investment will be offered to Australian organisations only. Organisations must be legally constituted and registered or created by law. Sole traders, unincorporated groups, and partnerships cannot apply.
Applications will be prioritised for those organisations who are genuinely working in partnership with a range of collaborators and artistic individuals.
- Development Investment: This stream will support the development of new ideas, the adaptation of existing works, and/or allow you to test the market. Individual investments of between $50,000 – $250,000 will be negotiated
- Delivery Investment: This stream will support the delivery of new works, including adaptation, building partnerships, securing co-investment, realising and sharing the work, and achieving impact. Individual investments of between $250,000 – $1,500,000 will be negotiated.
Please note that this is not a pipeline fund. Support for the Development Phase does not necessarily indicate ongoing support for the Delivery Phase in later rounds.
Applications to both investment streams will be accepted and assessed in two stages – an initial Expression of Interest, with a small number of organisations invited to submit a full application.
In selecting the final cohort of recipients, Creative Australia will curate a portfolio of creative works that may be varied in art form, geography, level of investment, outcome type and risk.
Creative Australia will negotiate bespoke investment agreements with successful applicants, reflecting the context of each application. This will include the level and scheduling of investment, special conditions, and financial / non-financial deliverables.
Activity | Dates |
Stage 1: Expressions of Interest open | June 2024 |
Stage 1: Expressions of Interest close | 6 August 2024 |
Stage 1: Notifications of outcomes and invitations to Stage 2 | October 2024 |
Stage 2: Full Application round opens (invitation only) | October 2024 |
Stage 2: Full Application round closes | 3 December 2024 |
Stage 2: Notification of outcomes | February 2025 |
Yes, they can. They will need to demonstrate why public investment is required for this development, and explain how financial dividends, if any, will be distributed.
Creative Australia may negotiate the right to recoup a portion of its investment from commercially successful projects.
Yes, they can. We accept different business units, departments, divisions or trading names (listed under the one parent entity ABN) as separate entities.
If two different departments exist for one organisation, then both departments can register separately. However, they cannot use more than one registration to edit and submit the same grant application or grant acquittal report.
Yes, they can.
No, only organisations are eligible to apply under this investment fund. You may wish to work with an organisation to develop a work, however they must be the applicant.
Priority will be given to applicants where there is a genuine collaboration and partnership with a range of artists, groups, or partners.
While we can support screen-based art, we do not solely support activities associated with short film, feature film, television or documentary or electronic games.
As per the eligibility, activities that develop, produce, promote and distribute Australian narrative (drama) and documentary screen content, that could be supported via Screen Australia, cannot apply to this investment fund.
Applicants should consider if there is funding overlap with Screen Australia and its allied state and territory equivalents and Games Investment steams. Requests for the same activities supported by other funds are ineligible.
Applicants should also note that investment support may come in different stages and for different components of their activities. Applicants should carefully consider what aspects of their projects require investment support and at what times.
Yes, you can. Please note your submission would be competing within a very competitive field of applications from arts organisations, commercial entities and those that work solely in the arts and culture sector. Applications from schools that are based on projects that mainly benefit the school and its grounds would not be competitive.
The industry advisors understand that it’s not possible to confirm every activity, partnership, source of co-funding or venue at the time that you apply at this initial Expression of Interest stage. However, if the advisors are deciding between two submissions of equal artistic merit, the application that has more activities and partnerships confirmed, may be more competitive.
If there are too many unconfirmed elements of your proposal, the advisors may question its alignment to this fund. If the artistic concept behind your project is still not sufficiently developed, you may not be ready to apply. The process of drafting your application will help you determine this.
As the applicant, it is your responsibility to demonstrate how the proposed activity differs from your usual developments. This may be via new partnerships, collaborations and artistic practices. We are seeking to support innovative proposals that expand Australians access to arts experiences.
Creative Australia is seeking to support, invest in and champion innovation through the following means:
- Creativity: This may explore innovation in the creative content to be explored and realised over the duration of the development.
- Connection and experimentation: The applicant may, for example, address elements of entrepreneurship and new ways of working. This may include how they will engage with new partners not typical for the applicant or diversify their income streams through co-investment models (e.g. commercial investments, new partners in philanthropy to support their work).
Concepts, ideas, developments and stories are terms we use interchangeably to describe the project or idea you want to develop and refine. Story can be expressed through a range of art forms and is not restricted to narrative based projects.
We are interested in great ideas that are ambitious, unexpected and reflect contemporary Australia.
As the organisational applicant, it is your responsibility to demonstrate how this activity is not a part of your ‘business as usual’ activities and you are essentially, extending your practice and approach.
You may be engaging with collaborators and partners as they have highly refined and established skill sets or artistic approaches that are unique, important and relevant to this development. These collaborators may not need to extend their usual practice.
If you are applying as a consortium, we would expect collaborators to show innovation.
Yes, this will become more relevant if your submission is invited to Stage 2 – Full Application. This is where industry advisors are analysing and assessing your budget and expenditure activities.
If this is a part of your concept outlined in your EOI, you will need to demonstrate its relevance to the development of your work.
This will become more relevant if your submission is invited to Stage 2, to submit a full application (see below).
Other income will vary depending on the type of project you are proposing for development. It should reflect the nature of your project, who is involved and the area of practice. Please consider the more you request, the greater the expectation that our investment leverages other cash income (be it philanthropy, earned, sponsorship etc).
Yes. Organisational administrative costs, including auspicing, should be reasonable and directly related to the project delivery. They should generally not exceed 10% of the total budget, although this will depend on the nature of the delivery of the project. If those costs are higher, your application may be less competitive.
Stage 1 is closed and not accepting applications.
The Australian Government is committed to this investment program and future iterations and new rounds will be announced in 2025.
Stage 1 Expressions of Interest (Feedback)
Industry advisors were impressed by the range of projects across art forms with elements of risk in the work. The strongest submissions:
- showed a profound depth of practice and process
- were well-written and easy to read, avoiding jargon or vague statements
- told stories that were clear, powerful and demonstrated an urgency to share and present
- addressed the two assessment criteria carefully and critically
- discussed the innovation in the art or form, engagement with new partners or in communities scored more favourably against the alignment criterion
- where appropriate, First Nations artist/s or the artistic leadership were clearly evident in the co-design of the proposal
- where relevant, could demonstrate the links between the project and future engagement/audiences
- confirmed partners that were well matched to the ambition of the project and indicated a collaboration that was mutually beneficial
- provided a clear artistic vision and the ‘voices’ of the artistic team were present and instrumental to the delivery of the work
- included details of the organisation and its work ensuring that Industry Advisors could see how the proposal differed from business-as-usual activities for the organisation
- demonstrated exceptional artistic quality through engaging with artists of the highest calibre
- provided support material such as biographies/CVs alongside evidence of previous developments or showings were also valued
- provided compelling letters of support from stakeholders/communities/artists
- included carefully curated support material to describe the organisation and illuminate the intention of the proposed artistic work.
Industry Advisors also noted the following:
- Submissions that demonstrated connection to place and community, describing meaningful types of engagement were highly regarded.
- Submissions that proposed working with targeted groups, such as the d/Deaf community or young people included permissions/endorsement for the work where their lived experience was clear.
- While recognising business-as-usual may look different in a post-Covid world, advisors supported submissions where the application was ambitious, innovating away from their current practice and working in new ways. Advisors were less supportive of works that looked to be their usual business or programming.
- Advisors were also interested in submissions where the applicant had demonstrated a life of the work beyond a presentation or engagement outcome.
- If submissions are adapting existing works, a compelling explanation must be included. Do not assume that assessors have read the original work to know why it is an important story to adapt and share.
Watch our information session here and below.
Key dates
Stage 1: Expressions of Interest (EOI)
Stage 1 EOIs closed.
Stage 2: Full Applications (invitation only)
Closing date for full applications: Tuesday 3 December 2024, 3pm AEDT.
Applicants will be notified of the outcome of their application within 12 weeks after the closing date.
Contact
If you want advice about your Stage 2 full application, contact:
Wendy Martin
Director, Creative Futures Fund
Phone: 02 9215 9000
Toll-free: 1800 226 912
NRS: 1800 555 677 | Visit the NRS
Email: creativefuturesfund@creative.gov.au
Frequently asked questions
The Australian Government is committed to this investment program and future iterations and new rounds will be announced in 2025.
Future iterations of the fund have not yet been finalised and there may be variations and updates to these guidelines.
The assessment and moderation process can be found in the guidelines for the Stage 1: Expressions of Interest (EOI) under ‘Assessment’ which you can find on both the Development and Delivery investment stream page.
General feedback can be viewed on the Creative Futures Fund for both the Development and Delivery streams under ‘Stage 1 Expression of Interest (Feedback)’ on this page. Specific feedback on individual applications is not available.
Successful recipients of the fund will be published in early March 2025.
Only organisations were eligible to apply under this investment fund. We encouraged individuals to work with an organisation to develop a work, however the organisation must be the applicant.