About AusArt Day
This initiative is designed to support artists and arts organisations to fundraise on one national day, and to increase the donor pool in support of Australian creativity whilst elevating the public value of the arts in the consciousness of everyday Australians.
There is a significant cultural shift required to increase philanthropy to cultural charities. Creative Australia has already started this work demonstrating that giving to and through the arts is an investment in Australia’s future, with social impact cutting across portfolios, from health and wellbeing, education and child development, to social cohesion and community resilience.
Creative Australia is committed to equip artists and arts organisations with the tools, platforms and capability to maximise income generated from private investment, as we continually strengthen our role and programs to support the sector to enhance fundraising capacity. The new AusArt Day is one of the initiatives we are exploring to support this mission.
The inaugural AusArt Day took place on Thursday, 23 October 2025. For more information about the day please see FAQs here.
To stay updated on 2026’s AusArt Day, please subscribe to the Creative Australia's newsletter here .
AusArt Day 2025
AusArt Day 2025 has raised over $2.2 million for Australian artists and arts organisations.
Thank you to all thoses who donated, supported and promoted the day! This event is more than a fundraiser — it is a national public movement that celebrates and elevates the role of the arts in Australian life.
Creative Australia is committed to equip artists and arts organisations with the tools, platforms and capability to maximise income generated from private investment, as we continually strengthen our role and programs to support the sector to enhance fundraising capacity.
AusArt Day 2025
What is AusArt Day?
AusArt Day is a nationwide, sector-wide fundraising initiative designed to mobilise artists and arts organisations to raise funds for their work and creative ambitions on a single, powerful day. This unified call to action aims to amplify the visibility of arts philanthropy and inspire greater generosity across the country.
This event is more than a fundraiser — it is a national public movement that celebrates and elevates the role of the arts in Australian life.
This program recognises the vital role that the arts play in our communities and champions artists and organisations dedicated to creative expression.
This program is an invitation for everyone to give back in a way that directly impacts the future of arts and creativity. It’s not just about financial contributions — it’s also about sharing and recognising the incredible work of artists, educators, performers, and creators who enrich our world every day.
Open to all Australian artists and organisations, the program follows an open-access model, encouraging participation from artists and arts organisations regardless of size or scale. Whether you're an independent artist or part of a large institution, you're invited to be part of this shared moment of national solidarity and fundraising. (See ‘How can I or my arts organisation or collective participate in AusArt Day?’ for more information on how to participate).
Read our opinion piece about annual giving days for more context to this new initiative and why the first AusArt Day took place on Thursday 23 October 2025.
When is AusArt Day celebrated?
The first AusArt Day was held on Thursday 23 October 2025, though successful giving day campaigns typically include a quiet fundraising phase that lasts six weeks or more, helping to build momentum and lay the groundwork for a strong public campaign.
For 2026’s AusArt Day, please stay tuned and subscribe to Creative Australia's newsletter for updates.
Who is participating in AusArt Day?
Over 300 Australian artists and arts organisations participated in the 2025 AusArt Day. See the 2025 participants here.
How can I or my arts organisation or collective participate in AusArt Day?
Registrations are now closed. Stay updated for 2026 AusArt Day by subscribing to the Creative Australia's newsletter newsletter.
You can still support AusArt Day by promoting the day and sharing the work of the registered participants.
What are the benefits of being involved?
Once registrations are finalised, all AusArt Day participants will be sent an AusArt Day campaign toolkit resource to assist with your fundraising campaign.
Creative Australia has facilitated three professional development opportunities dedicated to supporting participants of AusArt Day — view these workshops on demand in Additional Resources. Please also reach out to your local State Manager Development and Partnerships if you would like to engage in further professional development opportunities via this link: Coaching and advice sessions.
Additionally, we recommend referring to our other philanthropic and fundraising resources found here.
An advertorial and editorial campaign are implemented to support momentum for the AusArt Day, including:
- digital content and video promotions (August–October for 2025’s round)
- media marketing to raise awareness
- support for participating artists and arts organisations in amplifying their fundraising efforts
Creative Australia works with external PR agencies for the publicity of the giving day. Participants should prepare to be contacted by them to discuss potential media opportunities.
For Supporters
How can I support AusArt Day?
Donations are now closed. Stay updated for 2026 AusArt Day by subscribing to the Creative Australia's newsletter newsletter.
You can still support AusArt Day by promoting the day and sharing the work of the registered participants.
Can I give offline or in other ways besides online donations?
Yes. Pledges can be made during the quiet fundraising phase (prior to the public campaign). Contact the participating artist or organisation to discuss offline giving.
Where does my donation go? How will I see the impact of my donation?
Each artist or organisation runs their own campaign. Visit their page to learn what project they’re fundraising for, and whether / how they report impact to supporters.
Promotion & Engagement
How is AusArt Day promoted? How can I help promote it?
All are welcome to participate in AusArt Day. Engagement can include the following:
Advocacy:
- access the Creative Australia digital branded assets to promote the AusArt Day's campaign
- encourage public engagement by sharing the fundraising story of artists or organisations you support at events, by word of mouth and online
Donate:
- donate to the arts on this day (see ‘How do I donate to a campaign’)
- collaborate with your favourite artists or arts organisations to play a significant role in their fundraising campaign – suggestions could include becoming a matched donor – for a ‘power hour’ or the entire day, be a launching donor, or be a landing donor
Promote:
- Download these digital assets to promote AusArt Day.
- Subscribe to Creative Australia's newsletter to keep up to date and receive promotional assets to spread the word.
Additional Resources
The 10 “D’s” of Giving Days (for Artists)
This Giving Day webinar is designed exclusively for artists preparing to participate in AusArt Day. The session introduces a practical, artist-friendly framework built around the “10 D’s” of successful Giving Day fundraising. Participants will learn how to plan an effective campaign, craft a compelling Case for Support, and activate their networks to build momentum in the lead-up to their launch.
The webinar focuses on simple, actionable steps to help artists maximise visibility, deepen audience engagement, and drive donations on the day.
The 10 “D’s” of Giving Days (for Arts Organisations)
This Giving Day webinar is designed specifically for staff from arts organisations preparing to participate in the AusArt Day The session introduces a practical, organisation-focused framework built around the “10 D’s” of successful Giving Day fundraising. Participants will learn how to plan an effective campaign, shape a strong Case for Support, and activate organisational networks to build momentum in the lead-up to their launch.
The webinar provides simple, actionable steps to help organisations boost visibility, strengthen donor engagement, and maximise fundraising outcomes on the day.
Digital Fundraising with Marlin Communications
Presented by Marlin Communications, this Giving Day webinar is designed for artists and arts organisations interested in participating in AusArt Day. It’s a great opportunity to meet the Marlin team and learn how to get the most out of your digital fundraising campaign. The session will include the sharing of the free digital branded assets promoting the inaugural sector-wide giving day, and offers a practical guide to how to build a strong digital strategy using these assets, alongside your own, to engage supporters meaningfully and memorably.
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