A new strategic partnership between the Australia Council for the Arts and ABC TV will give Australians greater access to more of the Australian arts across ABC TV’s expanding digital delivery platforms.
Australia Council chairman James Strong AO and ABC Managing Director Mark Scott heralded the benefits of this partnership ahead of their participation at the Australia 2020 Summit next weekend.
Under the partnership, the Australia Council for the Arts and ABC TV will develop a number of initiatives, spanning the breadth of arts genres and practice, in a range of formats, including live performance. ABC TV will present this arts programming across the schedules of ABC1, ABC2, ABC online, Second Life, internet channels, and through mobiles, vodcasts and user-generated content (UGC).
James Strong said: “Each year the Australia Council invests more than $150 million in the creation of high quality works by Australian artists and arts organisations, and we are continually looking for ways to access new and bigger audiences for this work.
“This partnership with ABC TV will help us grow and diversify our support for Australian artists and give more Australians the opportunity to experience and enjoy Australia’s arts in new and more accessible ways.
“ABC TV, through ABC2, the ABC’s strong presence on the net, and its new internet channels, can provide a digital platform for Australia’s artists and arts organisations to reach audiences nationwide. It will also lead to artists and arts organisations exploring issues around rights’ management and business models in the digital era,” he said.
The ABC’s Mark Scott said the national broadcaster looked forward to an enhanced engagement with Australia’s creative communities. “Through this groundbreaking venture, the ABC will be able to play a key role in supporting the creation and distribution of contemporary artwork via all its digital platforms.”
The first project in the partnership was last night’s live broadcast of Graeme Murphy’s Swan Lake, performed by The Australian Ballet at Sydney Opera House. Screened live on ABC2, it was also beamed direct to the Australian Film Commission’s digital cinemas around Australia and to Federation Square in Melbourne. Next is My Favourite Australian, an initiative with the National Portrait Gallery, which will see the production of film and video art portraits of much-loved Australians. In the pipeline are other musical, performance and digital art initiatives
Media inquiries: Stephen Mahoney (Australia Council) 0403 090 022 or Lesna Thomas (ABC TV) 0407 287 320.